The future of your business depends on the decisions you make today.

The future of your business depends on the decisions you make today.

Organizations always underwent changes, but never with the current speed. Companies and their businesses require more creative, innovative, daring processes and a much more committed team to respond to the present challenges.

New business strategies must contemplate the following challenges: generations with different work cultures and life purposes, a more connected world, technologies that boost business and large flows of information.


  • 80% of the companies that existed at the beginning of the 80s, no longer exist. By 2021 only 3% will have survived.
  • CEOs went from lasting on average 10 years in the 80s, to 6 years in 2000s to 3.4 years in 2016.
  • Only 30% of transformation initiatives succeed.


Our methodology has been permanently tested for 20 years. It has 3 pillars of work for the different instances of a business or communication project.


What's its purpose?
What are your businesses, markets and audiences?
What are the predominant ideas of the board and top management?
Are they where they should be?
Are they integrated?
How do they want to be?
How do you want to be seen?
What are your customers looking for?
What are the consumption trends of your business?
What are the options?
What do they need to move from the current situation to the desired one?
What do they have and what is missing?


Who will do it?
When will they do it?
How will the project be monitored?
Do the indicators measure what they need?
Do you know the specific indicators that measure real progress are?
Are the advances expected?
What changes should they deepen and which ones should they to adapt?